The Campaign...

In the Media Industry they use many methods in creating the advertisement for a film. First they would start off with Teaser Trailers, Film Posters, Magazine Articles, Billboards, Bus Stop Shelters, etc. Then there would be the Theatrical Trailer and the TV Trailer, and then the film would get a selected audience viewing for feedback, then the main way to spread the word would be from Word of Mouth. And then after all the advertisement and trying to get the audience to want to watch the film before the film comes out, so hopefully they have an audience.
The campaign holds many rules that you have to use to keep all the advertisement the same, and one of those rules would be to use the same font throughout, even though its just a little thing, it matters. Fonts from films can really be recognisable, for example.. James Bond, We all know the font for it.

In our Campaign we are going to do a trailer, film poster and a magazine front cover. The Film trailer will take most of our time, in order for filming, re -filming, editing and getting feedback, whereas the film poster and the magazine front cover we can just have a photoshoot and then edit the pieces together. From AS Media, we know how to use photoshop and construct a magazine front cover, so this will be okay for us to use. But for the film poster, after looking around and researching, the key thing we need is a strong image that will sell the film.